Age OK factsheet

The Age OK factsheet captures key information from research by the Office of National Statistics, ICM and the Age Concern Federation about the attitudes and spending patterns of over 50 consumers.

• 65+ households spend over £90 billion annually. This equates to around 15 per cent of national household spending.
• Nearly half of people aged 60-69 (43 per cent) have a broadband connection.
• 57% of people aged 50+ believe businesses ignore older consumers in favour of appealing to the 'youth' market.

The full version of this factsheet is available to download from this website.

Download the Age OK factsheet